Eren Cello been named Ontario International Airport’s chief marketing and communications officer.
Cello, who has served as Ontario International Airport’s director of marketing and communications for the past five years, has worked closely with the airport’s executive leadership. Global Traveler magazine has ranked Ontario International Airport as the fastest-growing aviation gateway in the U.S. each of the past five years, although that claim has been brought into question, given the drastic downturn in airline ridership throughout the industry during the 2020-2021 Coronavirus pandemic. Ontario International was among a group of airports in 2022 that exceeded pre-pandemic passenger volumes.
In 2022, Cello led the airport’s rebranding effort. “Not So Fast,” a marketing campaign tied to that rebranding effort, helped generate more than $34 million in ticket sales for Ontario International Airport’s airline partners since its launch.
Raised in Ontario, Cello was director of marketing & communications for two Prime Healthcare hospitals before joining Ontario International Airport. “This is an incredible time for our organization as we continue to build on our success as Southern California’s preferred aviation gateway,” said Atif Elkadi, chief executive officer for the Ontario International Airport Authority. We have an amazing group people that work at our airport and Eren has played an integral role in elevating our brand and contributing to our overall success. We are thrilled to promote her to this key position.”
Cello holds a master’s degree in communication management from the University of Southern California and a bachelor of arts in public relations from California State University, Fullerton. She and her husband have two children and live in Upland.