HESPERIA —(January 23)  The Hesperia City Council has given go-ahead to the erection of an 85-foot-high pylon sign on the southeast corner of Interstate 15 and Main Street.
TNT Electric Sign Company was given approval for the sign, which is to include 750 square feet of signage area and 364 square feet of digital display, by the Hesperia Planning Commission in October. The commission provided that approval over the objections of Faud Radi, the property owner of the adjacent parcels to the east and to the south. Radi expressed his concerns about the access to the site, the sign location, as well as safety issues. On October 20, 2014, Radi submitted an appeal stating that the proposed use will have substantial adverse impacts on the abutting properties.
An ordinance allowing freeway pylon signs was approved by the city council on October 15, 2013.
City staff, which recommended approval of the site plan for TNT Electric Sign’s project when it came before the planning commission in October 2014, reiterated that support before the council last week.
The sign, which will have extensive freeway visibility, will advertise local businesses and provide free publicity with regard to city-sponsored events. Staff said a potential byproduct of the sign’s installation is attracting national and retail tenants to Hesperia.
Radi reiterated for the council concern about access to the signage site, sign location and safety issues. He suggested moving the sign further southward  to provide northbound commuters time to read the sign and change lanes, if need be, to pull off the freeway and onto Main Street.
Councilmen Bill Holland and Russ Blewett dismissed Radi’s objections, expressing the belief that the sign will be a boon to the city and result in the generation of additional tax revenue to Hesperia.